Iqra- Physical and Online Learning background

Portfolio

Iqra Learning

Iqra- Physical and Online Learning

Interactive learning in classrooms and online app at the same time. Here how Iqra.ma shapes.

Project Description

Iqra partnered with Netro to launch a new kind of school companion app for Moroccan students—one that makes the national curriculum feel interactive, visual, and genuinely fun to use. We helped transform Iqra’s vision into a full brand, product UX, and production‑ready app experience that blends interactive video lessons, practice exercises, and rewards into a single, polished platform.

Client origin

Morocco

Industry

EdTech

Tech Stack

Node.Js

Next.js

React Native

Platforms

PWA

2X Android App

iOS App

Timeline

5 Months

Problem identification

Before Iqra, most study options for Moroccan students were either traditional private lessons or generic digital content that didn’t fully match their local curriculum and exam reality. Existing apps often delivered long, static lessons with little interactivity or motivation mechanics, which made it hard for students to stay engaged and track progress over time.

Low student engagement

Many platforms focused on text‑heavy or long video content, offering few interactive elements or rewards to keep students active and motivated during learning sessions.

Weak alignment with Moroccan programs

Content was often too generic or not structured around Moroccan school programs, forcing students to guess which lessons were truly relevant for their class and exams.

Limited visibility into progress

Students and parents lacked clear dashboards and analytics showing mastery by subject, chapter, or skill, making it difficult to know where to focus revision time.

No “all‑in‑one” study companion

Learners had to juggle multiple apps, YouTube channels, and notes to cover all subjects, instead of having a single, structured companion that combines lessons, exercises, and rewards in one place.

The Solution

Netro worked end‑to‑end on Iqra’s brand, UX, and frontend to create an app that feels like a “cool, serious study partner” instead of a dry learning tool. Our work connected Iqra’s pedagogy and content strategy with a digital experience built for students who live on their phones and expect instant feedback and rewards.

Solution 1

We crafted a visual identity and messaging system that speaks directly to Moroccan middle‑ and high‑school students—fresh colors, energetic typography, and a tone that makes academic success feel achievable and exciting, not intimidating.

Solution 2

Netro’s UX team designed lesson flows that combine short interactive videos, quizzes, and micro‑assessments, all tied into Iqra’s XP and rewards system so students earn points and real‑world gifts as they progress. This structure keeps the focus on the national curriculum while giving learners constant, game‑like feedback on how they’re doing.

Solution 3

We implemented a responsive, high‑performance frontend for the Iqra app that supports Iqra’s core markets across major Moroccan cities, with layouts optimized for small screens, mixed language use, and low‑friction onboarding. From home screen to progress dashboards, every screen was built to be fast, clear, and ready to scale as Iqra grows to hundreds of thousands of learners.

Software Branding

Every Branding tells a story, so Iqra does too. After weeks of R&D and iterations we build something energetic yet reflects the brand nature.

Wireframes

It might seems weird but we do practices this kind of a standard practice.

Iqra- Physical and Online Learning - Before

Iqra- Physical and Online Learning - After

The result

Customer Growth Rate

After implementation of the new platform Iqra witnesses a massive user growth for integrated architecture and seamless experience.

Less Support Emails

From deployment to production we have witness a 30% drop is support email about system failure.

User Growth in Countries

Users from Europe to US, Asia to Africa are experiencing Iqra.

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Client Satisfaction

Rated 4.85 over all the platforms. Over the time we have ensured exactly what your business aims for.

Raised Funding

Because of the stable software and technological standpoint Iqra gets 2x more funding than expected.

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